Back Linking Basics

I know its been a while since I last blogged about anything and thought I would pick up from where I left off. Since my last post I've actually starting working with a great company and look forward to the many projects I will be working on. However, in order to respect the terms and requests asked of me, I wont say who it is, all I can say is that I am working with a bunch of great people...

The last time I wrote concerning Internet marketing, I left off speaking concerning Back Linking, so I've decided to pick up from that last post and add the following comments concerning the Basics of Back Linking.

Apart from a well designed, and properly SEO optimized website, back linking is the second most important way to gain top positions in the search engines. It must be said also that having an aged domain with some page rank behind it doesn't hurt either. Those that say that old domains dont hold wait with PageRank are dead wrong. I've personally have worked with new domains and aged domains and it does make a difference.

However, consistently building quality back links to a particular site over a period of time is still the best, though an often neglected way to rank very well in Google and other search engines. This is especially true if you want your site to continue to rank very well long term. That's why I always recommend a merchant to back link focusing on quality sites and take the slow and steady approach. I've decided to put together several essential tips to help you master the art of back linking effectively.

1. The Rabbit and the Hare, whats the more effective approach? I am a big believer that Slow And Steady Wins The Race. It was true for the tortoise and it's true here too. Don't get ahead of yourself in terms of link building. You don't want to throw a new website up, and suddenly throw tons of links at it. This doesn't come across very well to the search engines, who tend to prefer a more natural link building pattern. Take your time, attract other sites to you. In general, when you have a brand new website, you want to be very careful with your link building efforts for at least the first month or two, and then you can slowly start building more links, at a quicker pace. If a website has a bit of age to it, say 6 months or more, then you have a bit more leeway, and can seek out links a bit more freely, so long as the growth pattern of links looks natural and not explosive. Do the right thing...

2. Achieve maximum balance when it comes to backlinks, diversity is very important, but so too are quality and relevance. In order to do well in the SERPS, you want to have a variety of links including but not limited to: -Blog comments-Social bookmarks-Articles or article directories-Forum links-Links from high PR sites in the same niche-Links from unrelated, but high PR sites Any of the above are a good place to start when you are building links to your site, but no matter what type of link you build, you want to make sure that you don't spam. For example, make blog comments relevant to the conversation that's currently taking place. If you put forth effort, then your attempts will be more likely to be rewarded with a quality link back to your site. Its all about quality.

3. Make Your Links Work For You No matter how you choose to go about your linking strategy, you want to always make sure that your links are working for you, and not just stuck out in the ocean alone. Always keep track of the links you build, and make sure that they themselves get indexed. If your links aren't getting indexed, then regardless of what kind they are, they will not help your site. One more piece of advice, dont pay for links! Dont get caught taking an unethical approach. Remember you might pay for a good link today, but what guarantees do you have that the site wont go down. Dont fall for this trap.

4. Find Good Tools To Help You in your endeavors. Don't have to go it alone when building your linking plan. Finding links for free can take a while and be tedious. I have always found that using a well designed, paid tool is the most efficient way to build links. These kinds of link building tools are often easy to use and they help you fish out quality links to relevant and quality sources in the least amount of time. I've used IBP and even looked at using Word Tracker link strategizer, it seems like a great tool!

5. Invest in back linking but dont expect a quick ROI, this is a long term investment and should focus on building great content so you attract others wanting to back link to your page/site.

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Emilio Yepez