Good morning!
I was asked by a few of my colleges that read my Blog to answer a few questions regarding my last post and to clarify a few important points. Therefore today I'll take a moment to answer one question regarding PageRank and I'll keep adding in the days to come.
Question: I was asked to clarify my point on Google's method for ranking a site. I stated on my previous post that Google was interested in both incoming and outgoing links, yet everything you read or come accross emphasizes incoming links as the primary gauage for Google's PageRank process.
My Answer: Google is going to look at the quality of incoming links to your site as one of the more important factors to determining your PageRank. However, your outgoing links will also play an important part to you gaining a positive PageRank. The reason why outgoing links are important to Google is because they want to measure whether outgoing links are reciprocal in nature. Reciprocal linking or excessive link swapping is a thing of the past and is no longer a method site owners should use. I recommend that site owners focus more on creating good, quality content that is credible and trust worthy and the back links will take care of themselves. Therefore, take caution and avoid excessive reciprocal linking.
I am running short on time today, so I will answer more questions tomorrow.
If you have a question or want further answers on PageRank, feel free to call me at 305 389 8955.
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Emilio Yepez
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