More on Page Rank: 2

Hello Fellow Reader,

If you are new to this Blog and have never heard of who I am and what I do, I want to personally welcome you! My name is Emilio Yepez and I live in Miami, Florida. By profession I am an E-commerce consultant and Internet Marketer. I love all forms of Internet Marketing, from SEO, to PPC, Affiliate Marketing, Social Media and other forms of Internet Marketing. I help other merchants and businesses both in Miami and within the Continental United States increase their chances at generating higher revenues via their E-commerce site through ethical and effective Internet Marketing practices.

In my last post I started out by stating that I was going to start a series of discussions dedicated to understanding PageRank so that both technical and non technical readers of this Blog could better understand this fascinating area of Internet Marketing. Please read on and feel free to post on this Blog. I look forward to your comments and suggestions...

Continuation:

In our last post, I briefly explained some general terms and facts concerning PageRank, by now we should be clear on the fact that PageRank is a method used by Google to determine the importance of hyperlinked text documents. In layman's terms, PageRank determines the value of your site based on the popularity and value of incoming & outgoing links to and from your site. Please note that there are other factors that come into play when Google ranks a site, however I'll save these other factors for a later time.

As we study the basic principles concerning PageRank, we find that at a very simplistic level the PageRank process takes into account all the outgoing and incoming links to a site, however in the past most webmasters or developers understood this to mean that the more links you have incoming, the better PageRank you would acquire. This is a big misconception.


When you look at the basic model presented below by Wikipedia, you see how its not the number of outgoing or incoming links that determine the PageRank. Google uses a much more complex, intense process (unbeknown to anyone other than the folks at Google), to rank sites. What we do gather is that PageRank emphasizes the quality of the back link more than the number of back links to a site. Therefore if you truly want to gain positive, ethical PageRank value, try to honestly acquire quality back links.



I'd like to add a few more thoughts concerning PageRank before I close out the post. On October 14, 2009, a Google employee by the name of Susan Moskwa stated and I quote: "We’ve been telling people for a long time that they shouldn't’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true." The reason this was mentioned by the folks at Google is because leading up to that time, webmasters, SEO and developers alike focused more on discovering short cuts and paths to better ranking instead of developing good, quality sites that people enjoyed visiting.


I would recommend that if your looking to increase your PageRank, follow an ethical path to developing a good site for your user, however keep in mind that Susan Moskwa didn't say that we should stop our quest for better ranking, but that we should focus on other factors as well. Is PageRank the only factor that comes into play when ranking a site? No. Is understanding PageRank still very important? The answer is Yes! Stay tuned for more information in the next few days, I assure you you'll enjoy the next article, I promise...:)

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Emilio Yepez