Hello Reader,
It's no secret that Social Media has become a very popular form of interacting with others over that virtual platform we call “the internet”. I know, you’ve heard this statement before, but what you haven’t heard before is what I am about to address in this article.
As an Internet Marketer I get asked frequently by other business owners if Social Media tools like Facebook can really help drive traffic to their site and therefore increase their sales.
I always answer the same way, by saying: Absolutely!
The next question that usually follows is: Ok Emilio, how can I effectively drive sales using Facebook?
I then respond by saying: It’s not a cake walk, but if you take my advice and listen carefully to what I am about to say, your going to do well in the Social Media game.
The Unspoken Facts
The assumption that your friends or family want to hear about your offers or deals on Facebook can turn out to be a very costly train of thought. You could be throwing your “pearls before swine” and not getting an effective ROI on your time with this approach and there’s a very good reason why this will happen.
Consider the following: If you analyze why social media platforms like FaceBook have become so popular amongst our friends and family, you’ll find that the “secret glue” incorporated in their model is founded on the simple fact that they easily help you and me connect with those who we have a common bond with!
There’s a pre-existing idea or concept that those who connect through Facebook, connect on the premise of friendship, family ties, or to foster new and existing relationships. As a business owner, if you plan to promote your product to friends and family on Facebook, you better think twice on how you plan to achieve this goal effectively. The last thing you want to do is over step your boundaries promoting your product and break an unspoken vale of non-commerce related activity, in world where people simply may want to engage with you on a personal level and hear about your day.
So how should you properly go about promoting your business on Facebook?
Good question!
Start With This Principle Idea
You first want to start by creating an effective targeted audience of followers. I’ve done it and many others have too; we’ve decided to promote a deal or offer to friends on Facebook in the hopes they will visit the site or take action on the deal presented. The deal doesn’t work or we find that it didn’t get the results we hoped for and we start to wonder:
Was it the deal that failed?
Was it the wording I used?
What’s the answer?
It could have been all of the above, but what I am going to guess is that your gun-shot approach didn’t work because you didn’t take the time to harvest a legitimate list of followers. Therefore do yourself and your business a favor, open a Face Book Fan Page profile that highlights your business and its theme. Make sure it’s all inclusive of the information you want your reader to know. This process is very important and if you don’t properly do this step, your going to run out of steam.
The second thing you want to do is build a separate landing page on your site that back links from your fan page on Facebook so your followers have a more concrete form to your site. This is also just as important, make sure the landing page welcomes them and gives them directions to what your offering and a place where you can capture their email. If you don’t understand this process, call me at 305 412 3512, ask for Emilio and mention this article and I will walk you through it.
Once you’ve set up the stage, strategically develop your first campaign and invite those who follow you personally to checkout your fan page. You can almost consider this as your grand opening, so make sure your Fan Page has all the information necessary. Let people take a look and see what your profile page and site are all about and invite them to become a Fan, include an offer or even discount.
The next step is probably one of the most important parts of your harvest strategy, you need to ensure that you follow up and post updates that are unique and that offer great value. Don’t make the mistake of just getting information out there; no one has time for general information or run of the mill offers. This principle of exclusivity is so key to succeeding that I can’t reiterate this point enough: If you your just like the other guy next door, you won’t build a strong following, period and end of story.
Use the steps I just mentioned in starting a Social Media campaign and see a dramatic shift in your Social Media ROI. Give this basic, but foundational method a shot and see what happens. You’re going to find that you’ll get good viral traffic and start building a strong base of followers for your online business.
Tell your friends about us!
Emilio Yepez
http://www.doinginternetmarketingbythebook.blogspot.com/
Email: emilio@arcmediaconsultants.com
Email: emilio@andyrodriguez.com
PH: 305 412 3512Cel: 305 389 8955
AIM: affiliateagle
Twitter: affiliateagle1
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment