I know its been a while since I last blogged about anything and thought I would pick up from where I left off. Since my last post I've actually starting working with a great company and look forward to the many projects I will be working on. However, in order to respect the terms and requests asked of me, I wont say who it is, all I can say is that I am working with a bunch of great people...
The last time I wrote concerning Internet marketing, I left off speaking concerning Back Linking, so I've decided to pick up from that last post and add the following comments concerning the Basics of Back Linking.
Apart from a well designed, and properly SEO optimized website, back linking is the second most important way to gain top positions in the search engines. It must be said also that having an aged domain with some page rank behind it doesn't hurt either. Those that say that old domains dont hold wait with PageRank are dead wrong. I've personally have worked with new domains and aged domains and it does make a difference.
However, consistently building quality back links to a particular site over a period of time is still the best, though an often neglected way to rank very well in Google and other search engines. This is especially true if you want your site to continue to rank very well long term. That's why I always recommend a merchant to back link focusing on quality sites and take the slow and steady approach. I've decided to put together several essential tips to help you master the art of back linking effectively.
1. The Rabbit and the Hare, whats the more effective approach? I am a big believer that Slow And Steady Wins The Race. It was true for the tortoise and it's true here too. Don't get ahead of yourself in terms of link building. You don't want to throw a new website up, and suddenly throw tons of links at it. This doesn't come across very well to the search engines, who tend to prefer a more natural link building pattern. Take your time, attract other sites to you. In general, when you have a brand new website, you want to be very careful with your link building efforts for at least the first month or two, and then you can slowly start building more links, at a quicker pace. If a website has a bit of age to it, say 6 months or more, then you have a bit more leeway, and can seek out links a bit more freely, so long as the growth pattern of links looks natural and not explosive. Do the right thing...
2. Achieve maximum balance when it comes to backlinks, diversity is very important, but so too are quality and relevance. In order to do well in the SERPS, you want to have a variety of links including but not limited to: -Blog comments-Social bookmarks-Articles or article directories-Forum links-Links from high PR sites in the same niche-Links from unrelated, but high PR sites Any of the above are a good place to start when you are building links to your site, but no matter what type of link you build, you want to make sure that you don't spam. For example, make blog comments relevant to the conversation that's currently taking place. If you put forth effort, then your attempts will be more likely to be rewarded with a quality link back to your site. Its all about quality.
3. Make Your Links Work For You No matter how you choose to go about your linking strategy, you want to always make sure that your links are working for you, and not just stuck out in the ocean alone. Always keep track of the links you build, and make sure that they themselves get indexed. If your links aren't getting indexed, then regardless of what kind they are, they will not help your site. One more piece of advice, dont pay for links! Dont get caught taking an unethical approach. Remember you might pay for a good link today, but what guarantees do you have that the site wont go down. Dont fall for this trap.
4. Find Good Tools To Help You in your endeavors. Don't have to go it alone when building your linking plan. Finding links for free can take a while and be tedious. I have always found that using a well designed, paid tool is the most efficient way to build links. These kinds of link building tools are often easy to use and they help you fish out quality links to relevant and quality sources in the least amount of time. I've used IBP and even looked at using Word Tracker link strategizer, it seems like a great tool!
5. Invest in back linking but dont expect a quick ROI, this is a long term investment and should focus on building great content so you attract others wanting to back link to your page/site.
Tell your friends about us!
Emilio Yepez
Monday, August 23, 2010
Thursday, March 11, 2010
More Questions and Answers on Back Linking
Good afternoon,
After yesterday's question and answer session, I awoke this morning to find a flurry of curious emails from friends and clients alike asking me for my opinion on how they could acquire great back links for their site. I've decided to skip some of the other questions I was asked the previous day and answer this important question today, becuase it has merit and is right on topic with my personal discourse on PageRank. :)
(Hint: For new readers not familiar with what I am referencing, I'll go into brief detail into what I've been up to on DoingInternetMarketingByTheBook.blogspot.com. Over the recent weeks, I've decided to cover the topic on PageRank. I am easing into the topic and trying to break down the fundamentals and add a professional perspective regarding this highly debated topic. So last week I made a few posts regarding how PageRank is affected by good Back-Linking and that post led to this Question and Answer session were currently covering. So there you go!)
To properly answer the question concerning how to acquire good back links, I think its fair that I not only provide answer but a well defined example so that you get the most out of this topic, fair enough? Ok, lets do it.
We've determined in previous posts that Google will offer your site a higher PageRank when you have quality type back links pointed to your site. So the answer to our question is going to be based upon the premise of this principle. If you want good quality back links from a credible source, create a great article, a great test, or do extensive research so that it compells the source to link back to your site, for example:
Lets say that you decide to perform a credible test on the overall performance of tires in Remote Control Cars. I personally know of at least 50 enthusiasts that gear up their cars and look to forward to racing their cars every Saturday at Tropical Park and other locations throughout Miami. If you did your due deligence on the article, I mean you really worked to get stats, comments, experience and information regarding different tires and makers, you would get a decent amount of Remote Control Enthsusiasts, trade publications, and those interested in topic very intereted and they would probably offer you a back link on story they would cover or mention it as a source. Now, I know that this example might not fit your site or your business, but lets use a little imagination and put to work some of the ideas I've just expressed.
What would happen if you had a site, or you created a site, or a blog and worked a niche topic like Remote Control Cars and dedicated an article or segement to tires for Remote Control Cars. Would happen if you offered your site visitor information and stats on tire performance that covered the following areas:
1. The maker of the tires
2. Pricing of the tires
3. Material used to make the tires
4. Traction and performance of the tires
5. Where to buy the cheapest tires
6. Price comparison of the tires
7. Performance on tires on different remote control cars
8. Tires fir for off roading and racing
9. Track stats on cars that used certain tires and how they performed
10. Insatlling tires and fixing tires
Do you think you would be in the very least considered a credible source? Do you think Google and other Search Engines would value your article or story on the topic? I will almost garuntee that they would. And even more importantly, do you think that your site visitor and user would benefit greatly from your due dilgence on topic and rave about your site? The answer is YES. Site developers and Blog writers that talk about passionate topics, do well. Site owners that puit their site visitor first and create phenomenal content make tremendous strides in the online world.
I am running short on time, so come back and visit my Blog sometime this week and learn more about PageRank, back linking and some other cool stuff that will help make you and your site a ROCK STAR! :)
Tell your friends about us,
Emilio Yepez
After yesterday's question and answer session, I awoke this morning to find a flurry of curious emails from friends and clients alike asking me for my opinion on how they could acquire great back links for their site. I've decided to skip some of the other questions I was asked the previous day and answer this important question today, becuase it has merit and is right on topic with my personal discourse on PageRank. :)
(Hint: For new readers not familiar with what I am referencing, I'll go into brief detail into what I've been up to on DoingInternetMarketingByTheBook.blogspot.com. Over the recent weeks, I've decided to cover the topic on PageRank. I am easing into the topic and trying to break down the fundamentals and add a professional perspective regarding this highly debated topic. So last week I made a few posts regarding how PageRank is affected by good Back-Linking and that post led to this Question and Answer session were currently covering. So there you go!)
To properly answer the question concerning how to acquire good back links, I think its fair that I not only provide answer but a well defined example so that you get the most out of this topic, fair enough? Ok, lets do it.
We've determined in previous posts that Google will offer your site a higher PageRank when you have quality type back links pointed to your site. So the answer to our question is going to be based upon the premise of this principle. If you want good quality back links from a credible source, create a great article, a great test, or do extensive research so that it compells the source to link back to your site, for example:
Lets say that you decide to perform a credible test on the overall performance of tires in Remote Control Cars. I personally know of at least 50 enthusiasts that gear up their cars and look to forward to racing their cars every Saturday at Tropical Park and other locations throughout Miami. If you did your due deligence on the article, I mean you really worked to get stats, comments, experience and information regarding different tires and makers, you would get a decent amount of Remote Control Enthsusiasts, trade publications, and those interested in topic very intereted and they would probably offer you a back link on story they would cover or mention it as a source. Now, I know that this example might not fit your site or your business, but lets use a little imagination and put to work some of the ideas I've just expressed.
What would happen if you had a site, or you created a site, or a blog and worked a niche topic like Remote Control Cars and dedicated an article or segement to tires for Remote Control Cars. Would happen if you offered your site visitor information and stats on tire performance that covered the following areas:
1. The maker of the tires
2. Pricing of the tires
3. Material used to make the tires
4. Traction and performance of the tires
5. Where to buy the cheapest tires
6. Price comparison of the tires
7. Performance on tires on different remote control cars
8. Tires fir for off roading and racing
9. Track stats on cars that used certain tires and how they performed
10. Insatlling tires and fixing tires
Do you think you would be in the very least considered a credible source? Do you think Google and other Search Engines would value your article or story on the topic? I will almost garuntee that they would. And even more importantly, do you think that your site visitor and user would benefit greatly from your due dilgence on topic and rave about your site? The answer is YES. Site developers and Blog writers that talk about passionate topics, do well. Site owners that puit their site visitor first and create phenomenal content make tremendous strides in the online world.
I am running short on time, so come back and visit my Blog sometime this week and learn more about PageRank, back linking and some other cool stuff that will help make you and your site a ROCK STAR! :)
Tell your friends about us,
Emilio Yepez
Wednesday, March 10, 2010
Q&A on PageRank
Good morning!
I was asked by a few of my colleges that read my Blog to answer a few questions regarding my last post and to clarify a few important points. Therefore today I'll take a moment to answer one question regarding PageRank and I'll keep adding in the days to come.
Question: I was asked to clarify my point on Google's method for ranking a site. I stated on my previous post that Google was interested in both incoming and outgoing links, yet everything you read or come accross emphasizes incoming links as the primary gauage for Google's PageRank process.
My Answer: Google is going to look at the quality of incoming links to your site as one of the more important factors to determining your PageRank. However, your outgoing links will also play an important part to you gaining a positive PageRank. The reason why outgoing links are important to Google is because they want to measure whether outgoing links are reciprocal in nature. Reciprocal linking or excessive link swapping is a thing of the past and is no longer a method site owners should use. I recommend that site owners focus more on creating good, quality content that is credible and trust worthy and the back links will take care of themselves. Therefore, take caution and avoid excessive reciprocal linking.
I am running short on time today, so I will answer more questions tomorrow.
If you have a question or want further answers on PageRank, feel free to call me at 305 389 8955.
Tell your friends about us!
Emilio Yepez
I was asked by a few of my colleges that read my Blog to answer a few questions regarding my last post and to clarify a few important points. Therefore today I'll take a moment to answer one question regarding PageRank and I'll keep adding in the days to come.
Question: I was asked to clarify my point on Google's method for ranking a site. I stated on my previous post that Google was interested in both incoming and outgoing links, yet everything you read or come accross emphasizes incoming links as the primary gauage for Google's PageRank process.
My Answer: Google is going to look at the quality of incoming links to your site as one of the more important factors to determining your PageRank. However, your outgoing links will also play an important part to you gaining a positive PageRank. The reason why outgoing links are important to Google is because they want to measure whether outgoing links are reciprocal in nature. Reciprocal linking or excessive link swapping is a thing of the past and is no longer a method site owners should use. I recommend that site owners focus more on creating good, quality content that is credible and trust worthy and the back links will take care of themselves. Therefore, take caution and avoid excessive reciprocal linking.
I am running short on time today, so I will answer more questions tomorrow.
If you have a question or want further answers on PageRank, feel free to call me at 305 389 8955.
Tell your friends about us!
Emilio Yepez
Saturday, February 27, 2010
More on Page Rank: 2
Hello Fellow Reader,
If you are new to this Blog and have never heard of who I am and what I do, I want to personally welcome you! My name is Emilio Yepez and I live in Miami, Florida. By profession I am an E-commerce consultant and Internet Marketer. I love all forms of Internet Marketing, from SEO, to PPC, Affiliate Marketing, Social Media and other forms of Internet Marketing. I help other merchants and businesses both in Miami and within the Continental United States increase their chances at generating higher revenues via their E-commerce site through ethical and effective Internet Marketing practices.
In my last post I started out by stating that I was going to start a series of discussions dedicated to understanding PageRank so that both technical and non technical readers of this Blog could better understand this fascinating area of Internet Marketing. Please read on and feel free to post on this Blog. I look forward to your comments and suggestions...
Continuation:
In our last post, I briefly explained some general terms and facts concerning PageRank, by now we should be clear on the fact that PageRank is a method used by Google to determine the importance of hyperlinked text documents. In layman's terms, PageRank determines the value of your site based on the popularity and value of incoming & outgoing links to and from your site. Please note that there are other factors that come into play when Google ranks a site, however I'll save these other factors for a later time.
As we study the basic principles concerning PageRank, we find that at a very simplistic level the PageRank process takes into account all the outgoing and incoming links to a site, however in the past most webmasters or developers understood this to mean that the more links you have incoming, the better PageRank you would acquire. This is a big misconception.
When you look at the basic model presented below by Wikipedia, you see how its not the number of outgoing or incoming links that determine the PageRank. Google uses a much more complex, intense process (unbeknown to anyone other than the folks at Google), to rank sites. What we do gather is that PageRank emphasizes the quality of the back link more than the number of back links to a site. Therefore if you truly want to gain positive, ethical PageRank value, try to honestly acquire quality back links.
I'd like to add a few more thoughts concerning PageRank before I close out the post. On October 14, 2009, a Google employee by the name of Susan Moskwa stated and I quote: "We’ve been telling people for a long time that they shouldn't’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true." The reason this was mentioned by the folks at Google is because leading up to that time, webmasters, SEO and developers alike focused more on discovering short cuts and paths to better ranking instead of developing good, quality sites that people enjoyed visiting.
I would recommend that if your looking to increase your PageRank, follow an ethical path to developing a good site for your user, however keep in mind that Susan Moskwa didn't say that we should stop our quest for better ranking, but that we should focus on other factors as well. Is PageRank the only factor that comes into play when ranking a site? No. Is understanding PageRank still very important? The answer is Yes! Stay tuned for more information in the next few days, I assure you you'll enjoy the next article, I promise...:)
Tell your friends about us!
Emilio Yepez
If you are new to this Blog and have never heard of who I am and what I do, I want to personally welcome you! My name is Emilio Yepez and I live in Miami, Florida. By profession I am an E-commerce consultant and Internet Marketer. I love all forms of Internet Marketing, from SEO, to PPC, Affiliate Marketing, Social Media and other forms of Internet Marketing. I help other merchants and businesses both in Miami and within the Continental United States increase their chances at generating higher revenues via their E-commerce site through ethical and effective Internet Marketing practices.
In my last post I started out by stating that I was going to start a series of discussions dedicated to understanding PageRank so that both technical and non technical readers of this Blog could better understand this fascinating area of Internet Marketing. Please read on and feel free to post on this Blog. I look forward to your comments and suggestions...
Continuation:
In our last post, I briefly explained some general terms and facts concerning PageRank, by now we should be clear on the fact that PageRank is a method used by Google to determine the importance of hyperlinked text documents. In layman's terms, PageRank determines the value of your site based on the popularity and value of incoming & outgoing links to and from your site. Please note that there are other factors that come into play when Google ranks a site, however I'll save these other factors for a later time.
As we study the basic principles concerning PageRank, we find that at a very simplistic level the PageRank process takes into account all the outgoing and incoming links to a site, however in the past most webmasters or developers understood this to mean that the more links you have incoming, the better PageRank you would acquire. This is a big misconception.
When you look at the basic model presented below by Wikipedia, you see how its not the number of outgoing or incoming links that determine the PageRank. Google uses a much more complex, intense process (unbeknown to anyone other than the folks at Google), to rank sites. What we do gather is that PageRank emphasizes the quality of the back link more than the number of back links to a site. Therefore if you truly want to gain positive, ethical PageRank value, try to honestly acquire quality back links.
I'd like to add a few more thoughts concerning PageRank before I close out the post. On October 14, 2009, a Google employee by the name of Susan Moskwa stated and I quote: "We’ve been telling people for a long time that they shouldn't’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true." The reason this was mentioned by the folks at Google is because leading up to that time, webmasters, SEO and developers alike focused more on discovering short cuts and paths to better ranking instead of developing good, quality sites that people enjoyed visiting.
I would recommend that if your looking to increase your PageRank, follow an ethical path to developing a good site for your user, however keep in mind that Susan Moskwa didn't say that we should stop our quest for better ranking, but that we should focus on other factors as well. Is PageRank the only factor that comes into play when ranking a site? No. Is understanding PageRank still very important? The answer is Yes! Stay tuned for more information in the next few days, I assure you you'll enjoy the next article, I promise...:)
Tell your friends about us!
Emilio Yepez
Monday, February 22, 2010
A Quick Overview and a Little Advice on PageRank
Hello Reader,
I get asked a lot by my clients what my understanding is concerning PageRank. There’s a lot of resources and information out on the web that could make someone go mad, so I can see why a client or someone venturing online would seek out advice and information on what PageRank is? And how important it is to their online endeavor. I thought I would take the time to dedicate a few posts to some technical and philosophical ideas concerning PageRank. So I decided to look up a few references and dust off some of the old and new PageRank theories and concepts I’ve discovered over the years. The following posts are simple enough for newbies to understand or at least I think so. In future posts I am going to get more technical and offer references and links to information I’ve come across in the past as well, so hold on tight. Hope this quick and brief intro helps.
A few words you should become familiar with:
Link analysis, PageRank, algorithm, Larry Page, damping factor, HITS, hyperlinked set, logarithmic scale
A Few Quick Facts:
1. PageRank is actually owned by Stanford University, not Google
2. The Trade Mark for PageRank is owned by Google
3. Google has exclusive license rights on the patent from Stanford University
4. Google uses various, updated PageRank formulas to conduct a link analysis algorithm to determine the numerical weighting of a webpage
5. PageRank is often seen by marketers as not important, this is a misconception
6. PageRank assigns a numerical weighting to each element of a hyperlinked set of documents, measuring its relative importance within the set
7. Google interprets a link from page A to page B as a vote, by page A, for page B.(please keep in mind that Google’s PageRank analysis is complex and changes frequently, therefore don’t be under the misunderstanding that they use a simple PageRank formula to conduct their business. Its way more sophisticated than this definition leads us to believe.)
8. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote and then some..:)
9. The PageRank is derived from a theoretical probability value on a logarithmic scale
The definition of PageRank:
PageRank is a link analysis algorithm, named after Larry Page,[1] used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
Laymen’s Interpretation and Some Quick Advice
PageRank is a primary process used by Google to determine how important a webpage is. PageRank is a foundational element to Google’s core business model and merchants who desire to succeed in their online endeavors should understand the concept behind this process so they can get ranked and compete organically. This article initially isn’t going to go over the aspects of PageRank in deep detail, but we will eventually cover it at another time. What I will do is offer a quick intro and quickly merge two schools of thought on this first post, so we can program our minds to think correctly from the onset. It may not seem like it makes sense, but it will at a future date.
In this first post I want to immediately offer some practical advice on how someone should balance their views on PageRank and getting ranked on Google. Some people get so caught up in the technical side that they don’t start with a balanced view of how the elements of PageRank should be incorporated.
Over the years I’ve determined that PageRank and understanding the algorithms is only half of the story; the other half to getting your site ranked is found in the Google’s core company mission. It is in their mission that you discover the essence of their business and what they are truly focused on achieving. This is also the place where a Blogger, Affiliate Marketer or Online Merchant is challenged to take their site to the next level. If you still haven’t figured out what I am talking about, read on.
Having the technical knowhow to getting a site ranked is important, having a strong grasp of PageRank is key, but just as important is grasping the essence of Google’s basic philosophy to serving up the most relevant and credible return to its user. If you can integrate both the technical elements and the user experience mantra Google preaches on and through your site, you’ll achieve two important objectives:
1. You’ll be challenged to focus harder on building a great brand, great user experience and offer great content, great offers, great products and services that are relevant to your market. If you are already doing these things, great! But if your not focusing as hard as you should on these key elements of your site your going to get hurt on the SERPs
2. You’ll offer Google the right kind of mix on your site so that they can properly get your site indexed and hopefully get your site ranked for some really good keywords in your vertical.
Now please understand that there are no guarantees to anything I’ve just hypothesized, the two basic elements I just presented have come from years of experience and reading between the lines. Those that follow these common practices tend to go very far in their online endeavors and eventually get some good positioning.
Look a little closer!
My goal as an online marketing professional is to understand the not so obvious reasons why sites get ranked and to dig further for hidden gems not necessary apparent at first glance. Online businesses, Bloggers, Affiliate Marketers and the like who understand what I just said and apply this philosophy will not only get ranked but force themselves to work harder on their Brand, their user experience and the overall quality of their product or service to their site visitors. When I consult an online business I always remind them that getting ranked and staying ranked has two parts: the technical side and the service side. Those who can effectively integrate both sides within the architecture of their site will see much success.
Some concluding thoughts
It’s a well known fact that Google spends a good deal of resources and time on their PageRank formula and bettering the process, but I am also certain that a heck of lot of time and effort is spent by their research team and their marketing people to find out & study the patterns and behaviors of those who search the web and use their Search Engine. I mean think about it, if they can figure out all the questions and gaps in how, when and why people search, they can offer up some pretty accurate results and the better the results, the better the users experience and that’s the ticket!
BTW
If you’re a merchant reading this article and don’t have the faintest idea of how to get your site ranked, find someone like me :) or least someone who has the experience to help you optimize your site to get it ethically ranked by Google and other Search Engines.
Tell your friends about us!
Emilio Yepez
I get asked a lot by my clients what my understanding is concerning PageRank. There’s a lot of resources and information out on the web that could make someone go mad, so I can see why a client or someone venturing online would seek out advice and information on what PageRank is? And how important it is to their online endeavor. I thought I would take the time to dedicate a few posts to some technical and philosophical ideas concerning PageRank. So I decided to look up a few references and dust off some of the old and new PageRank theories and concepts I’ve discovered over the years. The following posts are simple enough for newbies to understand or at least I think so. In future posts I am going to get more technical and offer references and links to information I’ve come across in the past as well, so hold on tight. Hope this quick and brief intro helps.
A few words you should become familiar with:
Link analysis, PageRank, algorithm, Larry Page, damping factor, HITS, hyperlinked set, logarithmic scale
A Few Quick Facts:
1. PageRank is actually owned by Stanford University, not Google
2. The Trade Mark for PageRank is owned by Google
3. Google has exclusive license rights on the patent from Stanford University
4. Google uses various, updated PageRank formulas to conduct a link analysis algorithm to determine the numerical weighting of a webpage
5. PageRank is often seen by marketers as not important, this is a misconception
6. PageRank assigns a numerical weighting to each element of a hyperlinked set of documents, measuring its relative importance within the set
7. Google interprets a link from page A to page B as a vote, by page A, for page B.(please keep in mind that Google’s PageRank analysis is complex and changes frequently, therefore don’t be under the misunderstanding that they use a simple PageRank formula to conduct their business. Its way more sophisticated than this definition leads us to believe.)
8. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote and then some..:)
9. The PageRank is derived from a theoretical probability value on a logarithmic scale
The definition of PageRank:
PageRank is a link analysis algorithm, named after Larry Page,[1] used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
Laymen’s Interpretation and Some Quick Advice
PageRank is a primary process used by Google to determine how important a webpage is. PageRank is a foundational element to Google’s core business model and merchants who desire to succeed in their online endeavors should understand the concept behind this process so they can get ranked and compete organically. This article initially isn’t going to go over the aspects of PageRank in deep detail, but we will eventually cover it at another time. What I will do is offer a quick intro and quickly merge two schools of thought on this first post, so we can program our minds to think correctly from the onset. It may not seem like it makes sense, but it will at a future date.
In this first post I want to immediately offer some practical advice on how someone should balance their views on PageRank and getting ranked on Google. Some people get so caught up in the technical side that they don’t start with a balanced view of how the elements of PageRank should be incorporated.
Over the years I’ve determined that PageRank and understanding the algorithms is only half of the story; the other half to getting your site ranked is found in the Google’s core company mission. It is in their mission that you discover the essence of their business and what they are truly focused on achieving. This is also the place where a Blogger, Affiliate Marketer or Online Merchant is challenged to take their site to the next level. If you still haven’t figured out what I am talking about, read on.
Having the technical knowhow to getting a site ranked is important, having a strong grasp of PageRank is key, but just as important is grasping the essence of Google’s basic philosophy to serving up the most relevant and credible return to its user. If you can integrate both the technical elements and the user experience mantra Google preaches on and through your site, you’ll achieve two important objectives:
1. You’ll be challenged to focus harder on building a great brand, great user experience and offer great content, great offers, great products and services that are relevant to your market. If you are already doing these things, great! But if your not focusing as hard as you should on these key elements of your site your going to get hurt on the SERPs
2. You’ll offer Google the right kind of mix on your site so that they can properly get your site indexed and hopefully get your site ranked for some really good keywords in your vertical.
Now please understand that there are no guarantees to anything I’ve just hypothesized, the two basic elements I just presented have come from years of experience and reading between the lines. Those that follow these common practices tend to go very far in their online endeavors and eventually get some good positioning.
Look a little closer!
My goal as an online marketing professional is to understand the not so obvious reasons why sites get ranked and to dig further for hidden gems not necessary apparent at first glance. Online businesses, Bloggers, Affiliate Marketers and the like who understand what I just said and apply this philosophy will not only get ranked but force themselves to work harder on their Brand, their user experience and the overall quality of their product or service to their site visitors. When I consult an online business I always remind them that getting ranked and staying ranked has two parts: the technical side and the service side. Those who can effectively integrate both sides within the architecture of their site will see much success.
Some concluding thoughts
It’s a well known fact that Google spends a good deal of resources and time on their PageRank formula and bettering the process, but I am also certain that a heck of lot of time and effort is spent by their research team and their marketing people to find out & study the patterns and behaviors of those who search the web and use their Search Engine. I mean think about it, if they can figure out all the questions and gaps in how, when and why people search, they can offer up some pretty accurate results and the better the results, the better the users experience and that’s the ticket!
BTW
If you’re a merchant reading this article and don’t have the faintest idea of how to get your site ranked, find someone like me :) or least someone who has the experience to help you optimize your site to get it ethically ranked by Google and other Search Engines.
Tell your friends about us!
Emilio Yepez
Tuesday, February 9, 2010
Move Over Facebook: Here Comes Google!
Well Hello, Hello
As Google continues its mission to take over the world j/k, they’ve recently announced that they will be upgrading their Gmail program to include social media tools for its users. A USAToday article reported that Google will be adding Video and Photo sharing capability to their widely popular Gmail program. Some may be reading this article and not think much of it, but I disagree. I think Google is not only looking to capitalize on their Gmail product via the selling of Ad space but attempting to intergrate a hybrid model where Email and Social Media live in harmony. :)
I think Google can potentially revolutionize the way Email is used today and bring a multifaceted approach that both individuals and corporations will embrace. I mean, wouldn’t you enjoy checking email while you multitask and keep tabs on what your friends are doing in real time? I know I would.
Too soon to tell what the outcome will be, but what I do know is that Facebook better keep very close tabs on Google’s efforts. Google already commands a very serious presence on the web and has a dedicated following of Gmail users. I can see where the BIG G can easily leverage their existing user base and find ways to incorporate a new breed of Social/Email platform technology.
BTW
Don’t be surprised if Facebook decides to upgrade their weak internal email system in the hopes of competing with Google.
Tell your friends about us!
Emilio Yepez
As Google continues its mission to take over the world j/k, they’ve recently announced that they will be upgrading their Gmail program to include social media tools for its users. A USAToday article reported that Google will be adding Video and Photo sharing capability to their widely popular Gmail program. Some may be reading this article and not think much of it, but I disagree. I think Google is not only looking to capitalize on their Gmail product via the selling of Ad space but attempting to intergrate a hybrid model where Email and Social Media live in harmony. :)
I think Google can potentially revolutionize the way Email is used today and bring a multifaceted approach that both individuals and corporations will embrace. I mean, wouldn’t you enjoy checking email while you multitask and keep tabs on what your friends are doing in real time? I know I would.
Too soon to tell what the outcome will be, but what I do know is that Facebook better keep very close tabs on Google’s efforts. Google already commands a very serious presence on the web and has a dedicated following of Gmail users. I can see where the BIG G can easily leverage their existing user base and find ways to incorporate a new breed of Social/Email platform technology.
BTW
Don’t be surprised if Facebook decides to upgrade their weak internal email system in the hopes of competing with Google.
Tell your friends about us!
Emilio Yepez
Thursday, February 4, 2010
How to Increase Your Sales through Effective Social Media Efforts: Part 1
Hello Reader,
It's no secret that Social Media has become a very popular form of interacting with others over that virtual platform we call “the internet”. I know, you’ve heard this statement before, but what you haven’t heard before is what I am about to address in this article.
As an Internet Marketer I get asked frequently by other business owners if Social Media tools like Facebook can really help drive traffic to their site and therefore increase their sales.
I always answer the same way, by saying: Absolutely!
The next question that usually follows is: Ok Emilio, how can I effectively drive sales using Facebook?
I then respond by saying: It’s not a cake walk, but if you take my advice and listen carefully to what I am about to say, your going to do well in the Social Media game.
The Unspoken Facts
The assumption that your friends or family want to hear about your offers or deals on Facebook can turn out to be a very costly train of thought. You could be throwing your “pearls before swine” and not getting an effective ROI on your time with this approach and there’s a very good reason why this will happen.
Consider the following: If you analyze why social media platforms like FaceBook have become so popular amongst our friends and family, you’ll find that the “secret glue” incorporated in their model is founded on the simple fact that they easily help you and me connect with those who we have a common bond with!
There’s a pre-existing idea or concept that those who connect through Facebook, connect on the premise of friendship, family ties, or to foster new and existing relationships. As a business owner, if you plan to promote your product to friends and family on Facebook, you better think twice on how you plan to achieve this goal effectively. The last thing you want to do is over step your boundaries promoting your product and break an unspoken vale of non-commerce related activity, in world where people simply may want to engage with you on a personal level and hear about your day.
So how should you properly go about promoting your business on Facebook?
Good question!
Start With This Principle Idea
You first want to start by creating an effective targeted audience of followers. I’ve done it and many others have too; we’ve decided to promote a deal or offer to friends on Facebook in the hopes they will visit the site or take action on the deal presented. The deal doesn’t work or we find that it didn’t get the results we hoped for and we start to wonder:
Was it the deal that failed?
Was it the wording I used?
What’s the answer?
It could have been all of the above, but what I am going to guess is that your gun-shot approach didn’t work because you didn’t take the time to harvest a legitimate list of followers. Therefore do yourself and your business a favor, open a Face Book Fan Page profile that highlights your business and its theme. Make sure it’s all inclusive of the information you want your reader to know. This process is very important and if you don’t properly do this step, your going to run out of steam.
The second thing you want to do is build a separate landing page on your site that back links from your fan page on Facebook so your followers have a more concrete form to your site. This is also just as important, make sure the landing page welcomes them and gives them directions to what your offering and a place where you can capture their email. If you don’t understand this process, call me at 305 412 3512, ask for Emilio and mention this article and I will walk you through it.
Once you’ve set up the stage, strategically develop your first campaign and invite those who follow you personally to checkout your fan page. You can almost consider this as your grand opening, so make sure your Fan Page has all the information necessary. Let people take a look and see what your profile page and site are all about and invite them to become a Fan, include an offer or even discount.
The next step is probably one of the most important parts of your harvest strategy, you need to ensure that you follow up and post updates that are unique and that offer great value. Don’t make the mistake of just getting information out there; no one has time for general information or run of the mill offers. This principle of exclusivity is so key to succeeding that I can’t reiterate this point enough: If you your just like the other guy next door, you won’t build a strong following, period and end of story.
Use the steps I just mentioned in starting a Social Media campaign and see a dramatic shift in your Social Media ROI. Give this basic, but foundational method a shot and see what happens. You’re going to find that you’ll get good viral traffic and start building a strong base of followers for your online business.
Tell your friends about us!
Emilio Yepez
http://www.doinginternetmarketingbythebook.blogspot.com/
Email: emilio@arcmediaconsultants.com
Email: emilio@andyrodriguez.com
PH: 305 412 3512Cel: 305 389 8955
AIM: affiliateagle
Twitter: affiliateagle1
It's no secret that Social Media has become a very popular form of interacting with others over that virtual platform we call “the internet”. I know, you’ve heard this statement before, but what you haven’t heard before is what I am about to address in this article.
As an Internet Marketer I get asked frequently by other business owners if Social Media tools like Facebook can really help drive traffic to their site and therefore increase their sales.
I always answer the same way, by saying: Absolutely!
The next question that usually follows is: Ok Emilio, how can I effectively drive sales using Facebook?
I then respond by saying: It’s not a cake walk, but if you take my advice and listen carefully to what I am about to say, your going to do well in the Social Media game.
The Unspoken Facts
The assumption that your friends or family want to hear about your offers or deals on Facebook can turn out to be a very costly train of thought. You could be throwing your “pearls before swine” and not getting an effective ROI on your time with this approach and there’s a very good reason why this will happen.
Consider the following: If you analyze why social media platforms like FaceBook have become so popular amongst our friends and family, you’ll find that the “secret glue” incorporated in their model is founded on the simple fact that they easily help you and me connect with those who we have a common bond with!
There’s a pre-existing idea or concept that those who connect through Facebook, connect on the premise of friendship, family ties, or to foster new and existing relationships. As a business owner, if you plan to promote your product to friends and family on Facebook, you better think twice on how you plan to achieve this goal effectively. The last thing you want to do is over step your boundaries promoting your product and break an unspoken vale of non-commerce related activity, in world where people simply may want to engage with you on a personal level and hear about your day.
So how should you properly go about promoting your business on Facebook?
Good question!
Start With This Principle Idea
You first want to start by creating an effective targeted audience of followers. I’ve done it and many others have too; we’ve decided to promote a deal or offer to friends on Facebook in the hopes they will visit the site or take action on the deal presented. The deal doesn’t work or we find that it didn’t get the results we hoped for and we start to wonder:
Was it the deal that failed?
Was it the wording I used?
What’s the answer?
It could have been all of the above, but what I am going to guess is that your gun-shot approach didn’t work because you didn’t take the time to harvest a legitimate list of followers. Therefore do yourself and your business a favor, open a Face Book Fan Page profile that highlights your business and its theme. Make sure it’s all inclusive of the information you want your reader to know. This process is very important and if you don’t properly do this step, your going to run out of steam.
The second thing you want to do is build a separate landing page on your site that back links from your fan page on Facebook so your followers have a more concrete form to your site. This is also just as important, make sure the landing page welcomes them and gives them directions to what your offering and a place where you can capture their email. If you don’t understand this process, call me at 305 412 3512, ask for Emilio and mention this article and I will walk you through it.
Once you’ve set up the stage, strategically develop your first campaign and invite those who follow you personally to checkout your fan page. You can almost consider this as your grand opening, so make sure your Fan Page has all the information necessary. Let people take a look and see what your profile page and site are all about and invite them to become a Fan, include an offer or even discount.
The next step is probably one of the most important parts of your harvest strategy, you need to ensure that you follow up and post updates that are unique and that offer great value. Don’t make the mistake of just getting information out there; no one has time for general information or run of the mill offers. This principle of exclusivity is so key to succeeding that I can’t reiterate this point enough: If you your just like the other guy next door, you won’t build a strong following, period and end of story.
Use the steps I just mentioned in starting a Social Media campaign and see a dramatic shift in your Social Media ROI. Give this basic, but foundational method a shot and see what happens. You’re going to find that you’ll get good viral traffic and start building a strong base of followers for your online business.
Tell your friends about us!
Emilio Yepez
http://www.doinginternetmarketingbythebook.blogspot.com/
Email: emilio@arcmediaconsultants.com
Email: emilio@andyrodriguez.com
PH: 305 412 3512Cel: 305 389 8955
AIM: affiliateagle
Twitter: affiliateagle1
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